Dream - Do and Devote in Marketing and Selling
By Mike Teng What do Bill Gates (Microsoft), Sam Walton (Wal-Mart), Roger Smith (General Motors), Roberto Goizueta (Coca-Cola), Ross Perot (Perot Systems) have in common? These men are some of the most celebrated chief executives of the past decade. They are according to Advertising Age magazine, Marketers of the Year from 1985 to 1994. Lou Gerstner of IBM said about Bill Gates and his company Microsoft, which is the most successful company of the past decade, Our biggest competitor in software is not a very good technical company. But it is one of the best marketing companies I have ever seen, and I have spent twenty years in marketing. A good way to illustrate and describe marketing and sales is like going fishing. Marketing is throwing all the fish food and baits to attract the fishes. When the fishes come to feed the baits and fish food, selling is casting the net so that the fishes can be hauled in. How did McDonalds make a success of the hamburgers? The same question also applies to Starbucks for coffee beans and Nike and Reebok for sports shoes? These are very mundane and so-called commodity products. This is because McDonalds and Starbucks market their products that go beyond supplying fresh concepts and stimulating experiences; they actually influence our lifestyles. Nike and Reebok market their products that indulge peoples hunger for an association with sports heroes, the rich and famous or peer recognition, in the same way that Revlon sells hope, not cosmetics. For instance, Nike uses Michael Jordon and Tiger Woods to attract yappy customers. David Packard, co-founder of Hewlett Packard also said: Marketing is too important for a marketing department. In his book, Your Company depends on it, Al Ries said that a good chief executive officer should also be a Chief Marketing Officer. Many successful entrepreneurs started their careers as marketing and sales persons. The founder of Microsoft, Mr Bill Gates, the founder of Dell Computers, Michael Dell etc are all outstanding examples. There is some form of marketing and selling going on every time you talk or interact with customers. In fact, successful entrepreneurs have one thing in common: the ability to market and sell. For example, every successful courtship and marriage has one thing in common: the ability to market and sell yourselves to attract the other party. http://www.corporateturnaroundexpert.com Dr Mike Teng (DBA, MBA, BEng, FIMechE, FIEE, CEng, PEng, FCMI, FCIM, SMCS) is the author of the best-selling business book Corporate Turnaround: Nursing a sick company back to health, in 2002. In 2006, he authored another book entitled, Corporate Wellness: 101 Principles in Turnaround and Transformation. Dr Teng is widely recognized as a turnaround CEO in Asia by the news media. He has 27 years of experience in corporate responsibilities in the Asia Pacific region. Of these, he held Chief Executive Officers positions for 17 years in multi-national, local and publicly listed companies. He led in the successful turnaround of several troubled companies. He is currently the Managing Director of a business advisory firm, Corporate Turnaround Centre Pte Ltd, which assists companies on a fast track to financial performance. Dr Teng was the President of the Marketing Institute of Singapore (2000 2004), the national body representing some 5000 individual and corporate marketing professionals in Singapore Article Source: http://EzineArticles.com/?expert=Mike_Teng http://EzineArticles.com/?Dream—Do-and-Devote-in-Marketing-and-Selling&id=336854 can ambien be detected in blood tests zolpidem pill side affects of ambien cr withdraw from lorazepam
